Bhayya “EK BISLERI DE DO”
You hear this often, when people want to buy a bottle of drinking water. The Name “Bisleri” has almost become synonymous with package drinking water.
Bisleri is now going to be owned by TATAs,
TATA is one of the biggest and most loved Brands Globally.
The Deal:
TATA consumer products ltd is all set to buy Bisleri for Rs.6,000-7,000 Crore.
“Ramesh Chauhan” is the man behind taking Bisleri to such high popularity; He bought Bisleri from an Italian Entrepreneur Felice Bisleri for 4 lakhs in 1963
He also owned drinks brands like Thums Up, Gold Spot AND Limca, which he sold to Coca-Cola Company for 300 Crores, almost three decades ago.
As Ramesh Chauhan’s Daughter is not willing to step into the family business, instead of letting the business get stuck at a place, he decided to sell it to Tata.
TATA Group will nurture and take care of it even better believes the 82 years legend Ramesh Chauhan
The current management is to stay on for two years.
Tata Consumer is already present in the bottled water segment with its brand Himalayan, also the hydration segment with Tata Copper Plus Water and Tata Gluco.
The most trusted mineral water brand will be now with the most trusted conglomerate brand TATA.
