Will Maruti Suzuki be a leader in the EV Space?


Maruti Suzuki is determined to get a big share in the EV opportunity available in India; they want to have Leadership position in this segment too.

Lets Analyse few facts to draw some conclusion on this aspiration.

  • Maruti Suzuki’s deep understanding of Indian consumers is a big plus point.
  • Their study suggests that 80% of car buyers in India shop in the “lower than ₹10 lakhs” category.

And they believe that only way to sell more EVs is to offer affordable EV cars.

  • By 2025 Maruti will pump in ₹10,400 Cr. to build an EV ecosystem in Gujarat.
  • ₹3,100 Cr. will go into a new plant to manufacture the EVs. And ₹7,300 crores to manufacture electric batteries.
  • However, Maruti Suzuki will need to devise a strategy to tackle the competition from Tata.
  • Since Tata forayed into EVs quite early, they have first mover advantage.
  • TATA also has an upper hand with R&D infra.
  • It may not be very easy for Maruti to attain leadership position in EVs that sooner.

Well let’s wait and watch.

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